Time Warp: 2010 Artists Using The 1990s Business Model

While some have tried to use Nas’ scathing letter to Def Jam executives (http://allhiphop.com/stories/editorial/archive/2010/10/07/22425459.aspx) as more evidence to condemn the music industry’s exploitative practices I saw it as a teachable moment on the subject of artist responsibility – an opportunity to explain to today’s young artists how important it is to think more like an entrepreneur and less like a rap veteran, or fan, and take control of their business education, and apply strategy and tactics necessary to surviving and thriving in today’s economy.

Aside from enjoying Nas’ wit and intelligence, and even courage to come out in public like this, I was actually saddened by the letter because it demonstrated to me how many of us (myself included) simply don’t realize our own power and end up following a path that is not suited to our strengths. Earlier this year I referred to Nas – creatively and politically -as the most dangerous MC in the world so I don’t have to re-state that argument (read it here: http://www.allhiphop.com/stories/editorial/archive/2010/05/26/22237455.aspx).

But in terms of building a team infrastructure and forming strategic alliances that would truly allow him to go places no other MC has, the most dangerous MC in the world has struggled. Nas has never been able to capture what has awaited him outside of the corporate music industry, in terms of his untapped ability to lead the masses and in terms of his unique marketing profile and position that would have allowed him to enter into business arrangements best suited for his artist-leader profile.

Although he intellectually understands it as well as anyone, Nas hasn’t been able to resist the allure and appeal of ‘mainstream success’ long enough to maneuver outside of the music industry’s caste system. To understand more of what I am saying, and why someone like Nas – with the right team – is potentially an even more influential and successful rapper than Jay-Z read my “Chris Lighty Is Not A Sell Out! The Music Industry Caste System” (Hip-Hoppreneur ™ Commentary November 4, 2009) [http://www.cedricmuhammad.com/chris-lighty-is-not-a-sell-out-the-music-industry-caste-system-hip-hoppreneur-%E2%84%A2-commentary-november-4-2009/].

Again, this is not just Nas – I and every other artist and entrepreneur wrestle with the problem of getting real money quietly versus our desire for psychic income (applause, appreciation, fame) and the external problem of not having good help around you. One of the most painful experiences can be trying to build a team, professional and disciplined enough to execute your most passionately-held ideas and plans.

I devote an entire chapter to it in Volume II Of The Entrepreneurial Secret, called, “The Secret of Team: The 9 Personality Types” (http://theEsecret.com/).

Recently I’ve been traveling – building and negotiating with artists from all over the world interested in becoming clients of my forthcoming Hip-Hoppreneur ™ advisory service.

Convinced that the new endangered species is the artist who 1) cares little about business 2) doesn’t want a leadership profile developed, and 3) can’t accept that selling music alone is not enough these days; it has been sobering and even sad for me to see 20-something year old artists so ignorant of the business and marketing process .

Still fascinated with the dying major record label, corporate radio playlists, and elusive video channel rotation – it is almost depressing to see how unoriginal, unimaginative, and afraid to take creative risks so many young talents are. Sadly, they study the industry from the outside in, rather than from the inside out – in terms of soul and business models. Their superficial conclusions are: do whatever they see the top 5 biggest artists doing.

 

read the rest here

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  • behind da barz

    --------the chemicals R identical, we're one & the same / with 7 letters in all 3 of my government names / walked on water, nah, neither did jesus / its a parable to make followers & readers believers--------i gave her my honorable discharge & she took it like a soldier--------what's a black beetle anyway, a fuckin roach-------she told the director she tryna get in a school-he said "take them glasses off and get in the pool"---------what ya'll call swag to me is faggotry-------my outfit so disrespectful / u go 'head n sneeze let my presence bless u--------its quite amazing that u rhyme like u do / & how u shine like u grew up in a shrine in peru-------its hard fuckin with niggaz u hope u can trust / ure a fool if ure main bitch is easy to fuck--------beyond the walls of intelligence life is divine / i think of crime when im in a new york state of mind - ------THE WAY SOME ACT IN RAP IS KINDA WACK / IT LACKS CREATIVITY & INTELLIGENCE / BUT THEY DON'T CARE BECAUSE THEIR COMPANY IS SELLING IT / ITS MY PHILOSOPHY ON THE INDUSTRY--------From days I wasn't "Abel/able", there was always "Cain/caine-------know how to leave anything in 30 seconds / when you feel the heat coming & flee with the murder weapon--------ayo my silent moments' loud as the crack of thunder / my hunger like the crocodile that attacked the hunter-------i'm something between platinum & flop, underground & mainstream / conscious, backpack, scratch dat; same thing---------this phiscal year im'a stay hot, buzzin / wit dudes that help me shoot like a-rod's cousin-------i fight chicks who bite dicks / give 'em lock-jaw then make 'em fight pits ------all we see is terrorism on telievision ------i'm da illest nigga alive watch me prove it / i'll snatch your crown with your head still attatched to it ------slap your face till your head ache your neck break / the next day slash your throat thru the neckbrace ------ I'm ahead of the game, ahead of these lames / I'm a head case, the head nurse gets me better with brain ------ure now dealin with da kid who heat-holds & reloads / like god gave him a gta ammunition cheat-code ------once upon a time i used to grind all night / with dat coke residue that was ipod white ------ --i took trips with so much shit in the whip / that if the cops pulled us over the dogs would get sick (sniff) ------ i put my lifetime in between the paper's lines / i'm da quiet storm nigga who fight rhyme ------brain cells are lit ideas start to hit / next the formation of words dat fit / at da table i sit making it legit / when my pen hits da paper...aah shit -------i save money while u spendin ure doe / i must stash like da hair between your lip & your nose ------age don't count in the booth / when your flow stayed submerged in the fountain of youth -------when i'm writing i'm trapped in between the lines / i escape when i finish da rhyme - ------if we can't eat together then u aint my mans / so when u see me in da streets dont shake my hand- -----money is da root of all evil / dats why u always gotta now where u stand with your people--------i can show u how to gamble your money, handle a gun / & be a family man & go home to your sun- -------black diamonds in my jesus-piece / MY GOD-------its like da ball be over the plate & they dont call it a strike- ------i'm a gangsta & a gentleman, show you both sides of the coin / knife at your throat-gun at your groin- --------my testimonial be "death to a phony mc / you wanna impress me, show me a ki--------lord knows what homey would do if i showed him da 9 / a one-eyed man is king in the land of the blind--------on da road to riches & diamond rings / in the land of the blind a man with one eye is the king--------you lack the minerals & vitamins, iron & the niacin--------stares get exchanged then the 5th come out / the tough guy disappears then the bitch come out--------if you got a bith you dont argue with dat bitch / you dont listen to dat bitch all you do is fuck dat bitch-------know da bitch b4 you call yourself lovin it / nogga wit a benz fuckin it------went from $20Gs for blow to $30gs a show / to orgies wit hoes i never seen befo'-------i'm intelectual; passed more essays / than police motorcade parades thru east l.a.-------DEAD IN THE MIDDLE OF LITTLE ITALY LITTLE DID WE KNOW / WE RIDDLED SOME MIDDLE-MAN WHO DIDN'T DO DIDDLY-------visualizing the realism of life in actuality / fuck who's da baddest; a person's status depends on salary-------mechanical movement, understandable smooth shit / that murderers move with-the thief's theme--------DEEP LIKE "THE SHINING" SPARKLE LIKE A DIAMOND / SNEAK AN UZI ON DA ISLAND IN MY ARMY JACKET LINING / HIT THE EARTH LIKE A COMET - INVASION / NAS IS LIKE THE AFRO-CENTRIC ASIAN; ½ MAN, ½ AMAZING-------& why certainly i'm squirtin / bust a nut then get up & wipe my dick on your curtain-------walk by your casket & spit in your face--------i know how to get my peers off me / make 'em cry & die from high blood-pressure cuz tears are salty-------i'm not trying to give you love & affection / i'm tryna give you 60 seconds of erection / then im'a give you cab fare & directions / get your independent ass outta here - question?---------black cat is bad luck; bad guys wear black / must've been a white guy who started all that--------either you're slinging crack-rocks or you got a wicked jumpshot--------all us blacks got is sports & entertainment--------2 many athletes, actors & rappers / but not enough niggaz at nasa - ------why did bush knock down the towers?--------I REACT LIKE MIKE / ANY ONE TY-SON, JOR-DAN, JACK-SON / action, pack gunz, ridiculous--------all the teachers couldn't reach me & my mom couldn't beat me / hard enough to make up for my pop not seeing me---------kings from queens, from queens comes kings / we're raising hell like a class when the lunch bell rings---------excuse me miss, can i give you a minute? / may i buy you a glass of ice with liquor in it?--------what goes around comes around i figure / now we got white kids calling themselves nigga / the tables turn as the crosses burn...---------YOU LOVE TO HEAR THE STORY AGAIN & AGAIN / OF HOW IT ALL GOT STARTED WAY BACK WHEN--------i guess they got a grudge cause i won't budge / playin tough, staring down the judge with my hands cuffed---------A CHILD IS BORN WITH NO STATE OF MIND / BLIND TO THE WAYS OF MANKIND--------who shot biggie smalls? if we don't get them they gon' get us all / i'm down to run up pn them crackers in their city hall----------its kinda hard to be optimistic / when your homey is laying dead in a casket----------they say the blacker the berry; the sweeter the juice / i say the darker the flesh; then the deeper the roots---------i took your breath away then we'd perform cpr---------there's no real way it can be explained / i guess its just the way i smile when i hear your name--------CASH RULES EVERYTHING AROUND ME / C.R.E.A.M. GET THE MONEY, DOLLAR DOLLAR BILL Y'AAAAALL------------see I’m a poet to some, a regular modern day shakespeare / jesus christ the king of these latter day saints here / To shatter the picture in which of that as they paint me as / a monger of hate and satan a scatter-brained atheist--------i remember marvin gaye used to sing to me / he had me feeling like black was the thing to be------------this be that put-you-out-your-misery song / that makes you ask your man 'is this the joint he's dissin me on?'---------foul all your life now ure 90 / on ure death bed u regret being grimey---------INDUSTRY RULE #4080, RECORD COMPANY PEOPLE ARE SHAAADYYYY / so kids watch your back cause i think they smoke crack---------society's a weak excuse for a man-----------planet earth my place of birth / born to be the sole controller of the universe---------the mic had my prints, on on it was a body---------a squealer tells, but the dealer still sells---------some young male put in jail / lawyer so good his bail was on sale----------i'm just takin a piss......unless you're gonna do it----------fuck street clothes, we thug it out in tuxedos / stomp niggaz with hard bottoms in casinos--------people higher up have the lowest self-esteem / & the prettiest people do the ugliest things-----------IF YOU ADMIRE SOMEONE YOU SHOULD GO 'HEAD & TELL 'EM / PEOPLE NEVER GET THE ROSES WHILE THEY CAN STILL SMELL 'EM-----------goddamn, what a nigga gotta do to make a million / without the fbi catching feelings--------i got a story to tell / in these streets we got drugs & guns for sale---------we keep the nine tucked chop dimes up rap about it / wild out fuck niggaz up laugh about it---------- read between tha lines of ya eyes and ya brows / ya handshake aint matchin ya smile---------what the fuck i rap for? to push a fuckin rav-4?-------fuck all the glamour & glitz, i plan to get rich / i'm from new york & never was a fan of the knicks----------the white boy blossomed after dre endorsed him / his flow on renegade-fuckin awesome...applaud him-------before i start you know i gotta / pay homage & respects to afrika bambaata---------DRUGS IS THE KEY TO SUCCESS / MONEY IS THE KEY TO SEX------i pimped my crib so i must exhibit------- I - WILL - NOT - LOSE !
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